I’m getting evicted by the end of the year.

I have until then to make my SaaS work.

Subscribe to see the journey. Let me cook.

What this is

I’m Benjamin. Call me BLG.

I spent the last year building a SaaS. The product is ready. The marketing site is ready. Everything is ready. What is left is the only part that decides whether any of it counts: getting people to actually use it.

So this is me doing that in public, week by week. What I try, what works, what doesn’t, and what it costs.

How I got here

I started as a freelance web designer, mostly Webflow, three years full time. Then I moved to building products.

I still run a small ecommerce business on the side. That one taught me the thing I keep coming back to. I wasn’t selling my hours any more, I was building a machine that kept working while I didn’t. Freelance pays you for your time. A machine pays you for what you built.

Then AI arrived, and Claude Code with it, and I stopped hedging. Months of thinking and building later, there is a product.

Distribution is the new moat

Anyone can build now. That is the whole point of what just happened. Which means building is no longer the hard part, and attention is.

I don’t think this is luck. I think it is intensity and volume. And I would rather learn it by doing it where you can watch than read about it for another year.

What you get

One post a week, the same shape every time.

• Create: what I shipped, what worked, what didn’t.

• Explore: what I read and watched that was worth the time.

• Level up: the one lesson I would want back if I lost it.

• Mood: what I had playing while doing it.

  Your turn

• Reply to any email. What are you building, and why? I would like to know who is reading.